Express UTM-Builder Features: - Use a button interface to create links - Tag the current URL or input a URL of your choice - Ensure. This is the point in which you can easily integrate SEO into your UTM tracking and naming convention. Simply just plug in your tags and they’ll build the entire thing for you so you can easily copy and paste. Founded by brothers Graeme and Trevor Mann in beautiful Victoria, British Columbia, GT Mann has built our reputation on the d. No-code integrations: SalesForce, ChatGPT, Excel, GA4, WorkFront & more. Setelah mengetahui fungsi dari kode pelacak UTM milik Google, sekarang waktunya kami jelaskan bagaimana cara menggunakan Google UTM builder sebagai berikut: 1. The UTM. Fill in the five components of a UTM tag: source, medium, campaign, term, and content. Enter UTM. Try Terminus risk-free for 21 days. By following these best practices, you can ensure that your UTM tracking is accurate and actionable, giving you the insights you need to optimize your marketing campaigns. UTM code: utm_medium. Campaign URL Builder. That’s exactly where Sprout enters the picture. The generated UTM codes work with analytics platforms out of the box. These UTM parameters are attached at the end of a URL/link that directs to a page on your website. For example, the following link would allow you to identify the. 3. Here's how to use a UTM builder to create UTM tags: Go to a UTM builder tool, such as Google's Campaign URL Builder or a similar tool. 2. Analytics. The name comes from the software company acquired by Google named; you guessed it, Urchin. Reconfigure the UTM builder to adapt to your conventions and only accept values in your specified format. 1. e. If. Make no mistakes when it comes to UTM Tracking. UTM Builder and Shortener Spreadsheet by. com What is a UTM URL builder? UTM URL builders are tools that allow you to easily create UTM codes for your web URLs. URL Builders can reduce the manual process. UTM tracking is a method to track and tag campaigns through the URL (Uniform Resource Locator). And since it’s a repeatable task, they’ll keep coming back to your site over and over again. e. Hi there I'm needing an UTM Builder - Google Campaigns URL Builder that meets my requirements, I was looking at the market but I think I could do by using Power Apps . We say “shared’ because a good campaign name is one that could be the same across. Technoyer UTM Generator built to help you to build/generate google analytics UTM URLs. The URL builder will automatically generate your UTM URL. However, they won’t create and manage themselves (yet!). You might use a UTM builder if you are running marketing. utm_source=2. Urchin was the original name of the analytics software acquired by Google that was ultimately integrated into Google Analytics. At KonvertLab we actually require. Your Excel spreadsheet will be simpler than ever. The first, and most time-consuming, is to manually add your UTM-tags and variables directly to your URL. Annie Cushing’s Google Analytics Campaign Tagging Tool – Annielytics. UTM Tool enables you to shorten your UTM URLs using 2link. Terms of service Privacy policy Privacy policy Examples of UTM Parameters Needed for an Online UTM Builder. Google Analytics has provided a useful mechanism for the accurate tracking of marketing campaigns. Example: utm_source=google. For instance, your organic social publishing strategy could also benefit from regular UTM tracking. No more messy spreadsheets: Create UTM-Links & track your campaigns!One way for marketers to prove a return on investment (ROI) is to use Urchin Tracking Module (UTM) codes on campaign links. Add UTMs to URL with this hyper version of Google Analytics UTM Builder. utm_source: Identify the source of the traffic. Creating UTM tags doesn't have to be so complicated! This simple UTM link builder will help guide you through generating effective campaign URLs (even if you don't know anything about them). The links with the appended UTM tracking code look something like this: The UTM. UTM is an acronym for U rchin T racking M odule, which allows for code to be added to the end of a URL enabling Google Analytics tracking of website traffic sources at a granular level. However, I also want to track app installs. But you are free to any number of parameters here. 📝 Requirements - Current Page URL - Campaign Details 💅 Features - Quick launch with Ctrl + Q - Displays QR Code - Auto fetching Current Tab URL - Auto Copy to Clipboard - Built using Pure. What is a UTM URL builder? UTM URL builders are tools that allow you to easily create UTM codes for your web URLs. URL tagging is the process is the process of using a UTM tracking code builder to generate custom links. Make your UTMs & URLs compliant with the new GA4 rules. Our GA4 UTM & URL builder ensures flawless attribution in GA4. 2. g. Ensure consistency when creating UTM tags for TikTok using the same naming conventions and. Date: Website URL: Source* Medium* Campaign: Term: Content: Final Linking URL: Notes What is UTM Builder. It’s fully compatible to work with the new GA4 channel rules so their traffic gets bucketed into the right channel every time. 1º step Create workspace. You can copy the campaign name from your UTM Star dashboard. Terminus helps you and your team be consistent in UTM tracking. A UTM builder, like the UTM parameter builder or the UTM tag builder is a tool that generates UTM codes for your URLs. Home; A Guide on the Basics of UTM Tracking; Contact; Use this free tool to create custom URLs with UTM parameters. After I did this and was testing I realized that the UTM code disappears after a user clicks to the next page or to any other page. * The full website URL (e. 7%) of marketers used analytics to track their results. It is important, however, to first understand UTM Naming Conventions when using these 5 parameters. 2. However, for consistent every day use, Google’s builder is definitely lacking. Use. Excel URL builder. Make sure Google Analytics is installed on your website. Sample code: utm_medium=paid_social. Add a UTM & URL builder to your site for GA4. Thanks to the search engine-friendly structure (it consists of sequential blocks) al l Tilda websites show high search results. io is a lifesaver & my go-to tool for creating UTMs". utm_source: Referrer, for example: google, newsletter4, billboard. They help you track the metrics related to the campaign performance such as paid ads or affiliates. Then, you can track the platforms of origin, types of traffic, campaign performance and more. With this UTM builder, you can easily create custom UTM parameters for your links and track the success of your campaigns. The current UTM Builder is the only free tool on the market, that provides you with pre-defined dynamic variables for all the major traffic markets: Facebook, Google Ads, and Bing Ads. Creating UTM (Urchin Tracking Module) parameters for your website links can be a complex and time-consuming process. UTM parameters are tags added to URLs that help marketers identify and measure the effectiveness of different marketing channels, campaigns, and sources. Easily Track & Organize Your UTM Links in One Place. Create a new spreadsheet. They can allow advertising networks, search engines and even other analytics programmes to track data from their websites. If you haven't been using UTM's in your links to work with Google Analytics, then as an advertiser, you've been. 3. Identifying the most efficient and cost effective traffic source can help you optimize your online marketing strategy. These are 3 basic parameters that are used for most URL tagging. free UTM Tagging template for Google sheets. It will allow you to specify certain conditions about that link. Creating a UTM_ID for your campaigns is a simple process that can be accomplished using Google’s Campaign URL Builder. website URL. Copy the generated URL and use it in your campaigns. This parameter tracks the type of channel where the link is placed, such as organic social, paid social, cost-per-click ads (cpc), or email. Build and manage all your UTM codes with these URL builders. "I use your UTM builder every day". You’d start with something like this: And then, simply replace the words in square brackets with your actual values. Main Features: Easy to use; Filter by post type or status; Generate complete site URLs in just few clicks; Output in Dashboard; Write in CSV file UTM tracking doesn’t require this level of depth in terms of establishing a Google UTM URL structure, but it can help you segment customer data all the same. Google’s URL Builder is a great free tool to generate URLs tagged with UTM codes for single campaigns, but is not suitable for creating UTM tags in bulk, nor is it. Terminus App is a feature-rich UTM builder software and link management platform. get started now. And it’s much easier to onboard a new team member – there’s a rich history in place. io’s Chrome extension; The Excel URL builder; These tools will help with manually tagging your UTM tags for your campaigns. With UTM. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. Google turned this acquisition into Google Analytics. The resulting data is visible in Google Analytics. Google provides a free trackable link generator tool called the Campaign URL Builder. The most common way to append these parameters for URL Tagging is to use the Google Campaign URL Builder. It’s a QR code software with a built-in UTM link generator. Learn how to implement GA and applications that can be built. Here's a publicly available Adobe Analytics Campaign URL Builder offered by UTM Smart Manager. Email UTM parameters can be used to track the success of your emails and the performance of specific campaigns. UTM builders make creating custom URLs quick and easy. This is a feature available to all Campaign Monitor customers and can be activated by following the instructions found here. How to set up custom campaigns. U některých kampaní bez použití UTM parametrů totiž dojde k tomu, že se v Google Analytics smíchají placené a neplacené zdroje návštěv,. Here are the 8 UTM parameters available in Google Analytics 4: 1. 5 UTM Builder & manager. Step 2: Go to Settings > Additional Settings > Campaign URL Options. Custom Campaigns Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you. " A UTM builder is a tool that allows you to create custom UTM parameters to add to the end of a URL. Hash (#) Fragment Test. . utm_content. UTM Standardizer by Amazee Metrics. This is where you will need to paste the Generic Access Token that you copied from your Bitly Settings. will be in the final URL. By clicking “Accept all”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Step 1: Enter URL. Designed for macOS. Open the Tracking URL Builder. As before, the actual generated URL could be slightly different. We like consistency (and so do your attribution reports). CPC, banner, email, etc. UTM (Urchin Tracking Module), is a format recognized by web analytics tools like Google Analytics to track visitor details from URLs. You can use your newly tagged URLs to measure your campaigns in Google Analytics, Mixpanel, Kissmetrics, Amplitude and just about any other analytics tools. Start by visiting a URL builder tool, such as the one provided by Google Analytics. Being able to track how much traffic you were receiving from each marketing campaign will allow you. These UTM parameters are attached at the end of a URL/link that directs to a page on your website. Whether you need to track your campaigns, collaborate with your team, or integrate with your favorite tools, UTM. The key and value are connected using an equals (=) sign and you can add multiple URL parameters to your ad by. Outside of the Google Campaign URL Builder, there are other URL Builders you can use. ee custom URL shortener offers a UTM builder that is intuitive, easy to use and comes as part of the free starter plan. Last updated. Enter the website URL that you want to track. Spreadsheets can only go so far. Never use UTMs for internal links. Your UTM parameters are always exactly as you planned. The UTM campaign builder will then generate a URL automatically for you. It will help you track specific campaigns through Google Analytics and more!A UTM builder is a tool that helps you create and manage UTM parameters for your marketing campaigns. io is a powerful app that lets you create, manage, and analyze your UTM links from any device. Description. Used to identify a specific campaign or promotion. Simply enter the website URL that you want to track, along with the campaign details, and the tool will generate a unique UTM link for you to use. Step 1: First, you will need to enter your website’s URL in the “Website URL” field. So save yourself the time, labor, and headache and use a URL builder instead; although larger agencies may find the free version from Google a bit too limiting, a. Generate the QR or NFC tag. These parameters are used to track the effectiveness of online marketing campaigns and can be used in Google Analytics to track the source, medium, and campaign name of traffic to your website. Choose a medium. But in the monarch’s final hours, he was kept in the dark about her health, according to Omid Scobie's explosive new book. Type your custom Piwik PRO campaign parameters and receive ready-to-go URL in few clicks. We have compiled a list of UTM spreadsheets for you to choose from. Eliminate duplicate efforts, minimize errors, let your team access the UTM resources they need when they need them to ensure your data is never missing or broken. Step 1: Enter URL. Add the necessary UTM parameters in the first row. Use our helpful Piwik PRO URL Builder to ensure that all relevant parameters are added to your links. Simply enter the website URL that you want to track, along with the campaign details, and the tool will generate a unique UTM link for you to use. To create UTMs in GA4, make sure the toggle under “Demos & Tools” switch from UA to GA4. First, make a copy of the UTM Builder to your Google Drive (File > Make a copy) You can then add your own campaign names, sources, and mediums with which you will be able to create campaign tags. UTM Builder for GA4. You can deploy the GA4 tag (futureproofing) but still see real-time traffic sources (which I agree are laggy/non-existant in the GA4 view) via the default view of the linked UA property. Input your desired URL and fill out the relevant UTM parameters to generate a custom UTM-tagged URL, which you can use on TikTok. It contains unique information about the ad. This will enable users of our UTM builder spreadsheet to grasp and pass along the knowledge easily. 5. How to use UTM Tracking in Google Analytics. link LinkZen. Add a GA4 UTM builder to your site and let your visitors create perfectly compatible GA4 UTMs. cpc, banner, email) * Fill the required fields like Website URL , UTM Source , UTM Medium , UTM Campaign and the optional fields UTM Content and UTM Term. UTM parameters are tracking markers that you can add to a URL pointed at your website to track where visitors come from in granular detail in Google Analytics. UTM Source The referrer: (e. Tạo URL tùy chỉnh cho các chiến dịch để theo dõi trang web. Google UTM builder added a + sign where there were. Once you’ve enabled the feature, the email builder will automatically add UTM codes to any link you create in your campaigns. Create and track your UTMs in one simple builder. Everything after the question mark is easily broken down into chunks that identify UTM medium and campaign source. The UTM Builder will create short versions of your links automatically. Android-app ads: Use the Google. Enter the following in the top row – URL, Source, Medium, Name, Final URL. To use UTM codes, an administrator needs to enable the UTM codes feature switch. 4. A UTM code is a basic snippet of code added to the end of your URL to assist with tracking the performance of content and social media campaigns. UTM codes enable you to add custom queries and naming to your reports. Keeping these tags precise and non-redundant is important because it ensures easy tracking and analysis when looking at your data reports. URL Address. . The term parameter allows you to track traffic from keyword terms. When used correctly, UTM tracking codes are one of the most powerful tools in your data analytics toolkit. A small productivity helper for my team, to help them build UTMs so we can have good metrics. The first three parameters—source, medium, and campaign name—are required. ” Quickly create UTMs to track your content across the web But it’s worth establishing a master UTM spreadsheet to share and track codes. Reading UTM tags from the query parameters is quite easy in Android, iOS and web. utm_term. To access and manage the URL you’ve just created with UTM parameters, navigate to the “Manage” section in Replug and click on “Replug links. The URL builder will automatically generate your UTM URL. The source UTM tag = the referrer (Facebook, Twitter, LinkedIn, YouTube, etc. UTM stands for Urchin Traffic Monitor. > Go to Acquisition -> Overview -> All Traffic -> Source. To envision the flattening, consider the detached zone as a strip of orange peel placed on a level surface. They help you track the metrics related to the campaign performance such as paid ads or affiliates. When a hyperlink contains a. 3) Some filters prevent this traffic from affecting your data. I'm totally new to Power Apps 🙂 . Google Analytics offers a free URL builder tool that you can use to generate your own UTM links. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. This field is also optional. What is the UTM URL? - A UTM code is a snippet of sample code that you can add to the end of a URL to track the performance of campaigns and content. Let's try a combination of Query Parameter and Hash Fragment tests. This UTM link can now be used regardless of what platform you use and can be used with. Example: utm_campaign=PriceBey-to-whatsappThere is also the utm_campaignID, which is to identify the ID of specific ad campaigns. E. Copy and use your campaign URL with UTM parameters. The UTM builder translates your campaign variables into an URL that contains the correct UTM tags for tracking. Use the following form by entering your URL and UTM parameters and click Copy to Clipboard to copy the generated URL to your clipboard. e the utm query disappears from the end of the URL in the bar (but google is still tracking the session of course, just. UTM parameters typically include information such as the. Get your marketing data right with fast & consistent URL-Tracking! | We are here to minimise your data drama. UTM Link Builder. Easy UTM Tag Generator. Get the best end-to-end intelligence solution built to help marketers build, store, and gain powerful UTM-level insights across all of your channels. Create customized links for each piece of content. All UTM parameters should be present even if the order is different. Follow the steps mentioned below to create UTM links by Google’s URL Page Builder. When thinking about how to add UTM-tags, there are two main options. No thanksTo maximize the effectiveness of your UTM code usage, consider the following best practices: Consistent naming conventions: Maintain consistent naming conventions for your UTM parameters to ensure accurate tracking and easy analysis. ’. Langkah pertama untuk membuat kode pelacak UTM adalah dengan mengunjungi halaman Google’s Campaign. We marked each one with an asterisk in our spreadsheet to make sure you don’t miss them. How youtm works in 5 easy steps. Filter by post type or status. Using these new URLs will allow you to track your campaigns more closely than ever before in Google Analytics. Now, you can see all of your campaigns listed in the table. Example: &utm_source=facebook. You should only be using UTM tagged URLs on links. Step 2: Add UTM Parameters To Your URLs. With Bitly Campaigns, a feature of Bitly Enterprise, you can use the UTM builder feature to actually create your UTM parameters automatically. When someone clicks that tagged URL to go to your site, Google Analytics recognizes the tags, processes them, and converts them into usable data in the. Edit: Facebook Ads' Dynamic UTM builder works well. Enable UTM codes. The data obtained by using UTM parameters can cut costs, increase sales and refine your overall strategy. The UTM builder makes it quick and easy for you to build your URLs with UTM codes. Your URL will automatically be created as you update the source, medium, name, term, and content UTM codes fields. ”. Reconfigure the UTM builder to adapt to your conventions and only accept values in your specified format. g. For example, instead of. 3. If you need a system to manage your URL tracking, you could either go with a UTM spreadsheet or a dedicated UTM builder software. Canada uses the Universal Transverse Mercator (UTM) system. " A UTM builder is a tool that allows you to create custom UTM parameters to add to the end of a URL. You can add the following parameters to your destination URLs: utm_id: Campaign ID. Clean Up a URL with a UTM Remover Script. Sign up for an account. Just stop now. Get Started With Our Free Resume Creator today! Free sign-up. UTM (Urchin Tracking Module) originated with Urchin Software Corporation, a company bought by Google in 2005. And since it’s a repeatable task, they’ll keep coming back to your site over and over again. ly (Note-we aren’t really sure who ‘they’ are, or frankly if they really said this). Visualize & build your website from top to bottom. The also have one of our favorite URL builder tools: the Free UTM Builder. Tracking UTM Parameters allows you to see which campaigns have the most success and which ones need improvement. Free Website Builder for WordPress: Elementor is the go-to choice for web creators to craft top-notch personal & business websites easily. Generate. Whether you're a marketer, analyst, or administrator, the Link Builder streamlines the process of creating and customizing UTM parameters, making it simpler. utm_campaign: The name of the marketing effort, e. Enhance GA4 attribution accuracy by generating perfect landing page URLs. Google's Campaign URL Builder is another free tool for creating UTM tags. 03. Just don’t use it. Step 2: Add UTM Parameters To Your URLs. Enter the name of your banner ad, social post, email, etc. By adding these tags to your links, you can track the source, medium, campaign, term, and content of your. 2. 3. 1) Enter your campaign source, name and medium in a new row under their respective columns. Whether you're a marketer, analyst, or administrator, the Link Builder streamlines the process of creating and customizing UTM parameters, making it simpler. Installation. Whenever you add a link to a Bitly Campaign, you can just check a box to add UTM parameters for each and every channel that you use. Our tagging engine seamlessly builds simple or complex Adobe or Google Analytics tag and link combinations. 11. This builder allows you to measure all of your marketing campaigns, whether they are from social media content, ads, or email, you will be able to track their success and their traffic. Artificial intelligence (AI) is the most transformative. e. Create Your Google Analytics Campaign Links Without Hassle. The Ultimate Guide to UTMs. UTM or Urchin Tracking Module is a simple code that can be attached to any website URL to generate Google Analytics data for digital campaigns. UTM. UTM. Technoyer UTM Generator built to help you to install google analytics tracking code if it isn’t existing. UTM Builder Spreadsheet On Steroids: Bring the Easiest, Formula-free Link Tagging to Your Excel. Build, shorten, and track unlimited UTM links from our web app or chrome extension and get rid of messy spreadsheets. “I make it standard practice to include UTM parameters in press releases for new developments within our company,” says Anthony Mastri of MARION Marketing. This simple UTM link builder will help guide you through generating effective campaign URLs. newsletter, twitter, google, etc. The GA4 URL Builder checklist, available for free download, is a quick and easy reference tool for marketing professionals transitioning their reporting from the classical Google Analytics platform to the new GA4 entity. Enter UTM. UTM parameters are standard tracking codes used by Google Analytics, AdRoll and other analytics tools to identify website traffic from specific sources. The links with the appended UTM tracking code look something like this: The UTM. having the name of a marketing campaign in GA4), you have to tell GA4. This article promised to help you find an alternative to Google Analytics URL Builder. A UTM code is made up of two parts: Google UTM Builder. UTM Zone. io has you covered. Campaign The utm_campaign is the main item of a trackable URL, grouping various sources, means and contents. Campaign. 2. 3. Whether you need to track your campaigns, collaborate with your team, or integrate with your favorite tools, UTM. Add utm parameters to URL. This required parameter tells us where traffic originates from and is important to do any kind of analysis. It refers to a set of parameters that are added to a URL. Plans and Pricing. All UTM parameters should be present even if the order is different. Build, shorten, and track unlimited UTM links from our web app or chrome extension and get rid of messy spreadsheets. A UTM builder is a tool that allows you to simply and quickly add these snippets of code to your links. Google Analytics Demos & Tools is a resource for users and developers to discover what's possible with the Google Analytics Platform. UTM Builder and Shortener Spreadsheet by. In a separate tab or window with your property open, click on ConfigureDebugView. Google recommends using Chrome when using extensions and themes. Luckily, their generator is a free service. You can also use the Effin amazing UTM Builder Chrome extension for UTM links. Nhập URL trang web và thông tin chiến dịch, URL chiến dịch sẽ. Accurately Measure Your Marketing Campaigns. Then two optional — term and content. To add a variable, simply click on the “UTM Builder. It’s an all-in-one software that lets you create tracking links hassle-free. Our free survey software allows you to customize themes, add a logo, change fonts and create personalized thank you pages. Medium. Create all the UTMs you need, so you can track. We all know, Time is Money and you can save it by using this Free, and Easy to Use Plugin!Google URL Builder is best for: marketers and businesses beginning to track conversions but generating little to no revenue. Terminus is the most comprehensive platform to manage UTM (and CID) tracking URLs. Express UTM-Builder | 47 followers on LinkedIn. Our UTM Builder tool supports generating multiple UTM codes at once! If you need to create a large number of UTM codes, you can also use a spreadsheet with columns to manage your data and generate the codes using a formula. For sources bucketed under Other campaigns, the medium is visible when you drill down into a specific campaign. Use our free UTM builder to create error-free UTM codes for your campaign URLs. g. 6 easy steps to tracking your offline campaigns: Creating your landing page. Here's how to create UTM tags using a URL builder: Start by visiting a URL builder tool, such as the one provided by Google Analytics. Facebook UTM builder also has the same disadvantage that Google tool has, that you have to type in or copy-paste the URL as well as the parameters, resulting in possible data entry errors. You’ll see the option, “Tracking URL Builder. Visit Google's free URL builder page. Options are CPC, CPM or oCPM. Android-app ads: Use the Google Play URL Builder. Final Thoughts: Required. Marketing technology stack. Search for the Google Analytics URL Builder extension and install it for your Chrome. * The full website URL (e. Automatically add or replace new content and talk to. 4. Add your website URL (the URL of the post or page you want to share). UTM parameters are tracking markers that you can add to a URL pointed at your website to track where visitors come from in granular detail in Google Analytics. Create Your Own UTM Builder Spreadsheet. Should a team member be able to change the entire structure of your UTM parameters, or should they only be authorised to create links with the template? You decide!One part of it consists of tracking where users originated from. These insights are then used to optimize digital engagement. UTM DEFINITION: UTM is a set of parameters (or, UTM code) added to URLs to identify and track website traffic generated by a specific marketing campaign, and the source of that traffic (social media, pay=per-click ads,. You can do so by yourself and build them manually, or you can use the Facebook UTM parameter builder. Prince Harry was famously close with his grandmother Queen Elizabeth. A Different Kind Of Link Builder. The action of creating, shortening and then tracking a UTM link is also inefficient. Copy the URL in a UTM builder. Email UTM parameters allow you to track information about a link that you include in your. That’s it!A Free UTM Builder! This online tool will allow you to build custom campaign URLs so you can track UTM parameters in Google Analytics and more. Leading companies worldwide use Terminus UTM Builder daily to manage their UTM tracking URLs Consistently enforce your UTM (or CID) tagging rules Make your Google Analytics, Adobe and other reports more accurate and insightful Enforce lowercase You can enforce UTM or custom parameter values to always be lowercase to maintain consistency. utm_medium: Tracks which medium the visitor used to reach your website, such as pay-per-click or social. Add utm parameters to URL. The UTM parameter starts with utm_ and allows you to track 5 different parameters: campaign, medium, source, term, and content. You can apply CSS to your Pen from any stylesheet on the web. 9. 1) Use a secondary dimension. The content parameter can often show which email CTA or link placement prompts your subscribers to act. There are 5 URL parameters available for tracking, including: Content, term, campaign, medium and source. Helps measure your digital marketing performance. Use UTM tracking to customize the links you share and to better understand which links drive the most traffic. Track press release emails for coverage.